American Apparel’s Best Bottom Contest
The marketing team at American Apparel has never had a difficult time promoting their wares through sexy amateur models. To corner the market even further is their Best Bottom Contest, where the company is on the hunt to find the best-looking ass in the world. It's a user-submitted contest that has inspired all kinds of local (and anonymous) babes to parade around in boy shorts/thongs and take self-shots of their derriere. It's difficult to be against this sort of thing.